THE INITIATIVE is a creative studio that isn’t fond of rules and has no respect for the status quo.Through our strategic expression we speak, through our creative publications we impress and through our extracurricular collaborations we unite, to create on point products and bespoke services targeted to the design conscious individual and precisely delivered on the periphery of the next wave.Everyone says it, but we are different. Some people don’t, some people never will, but we get it.We’re the 1% and this is how we roll.