notNeutral is the creation of Rios Clementi Hale Studios, a nationally recognized, multi-disciplinary design firm specializing in architecture, landscape architecture, interior, graphic, urban, exhibit and product design. Rios Clementi Hale Studios was founded by Mark Rios in 1985 as RIOS associates INC and has since grown to encompass a myriad of talents in one firm. Signature pattern and color have become a trademark in Rios Clementi Hale Studios work. Whether designing a 700-seat entertainment venue, a childcare center for entertainment studios, a single-family residential interior, or a restaurant, Rios Clementi Hale Studios approaches the design process from a conceptual base and then pushes the limits of a project into unexpected and bold directions.notNeutral is a product design company that creates design-oriented lifestyle products based on past and current projects by Rios Clementi Hale Studios. Part design laboratory, part lifestyle laboratory but mostly confident, hip and streetwise products that express in dividuality and choice. notNeutral is the antithesis of Ã’lowest common denominatorÃ“ retailing. Never round-tabled. Never put to a focus group. notNeutral has built a unique following that attracts young-spirited, colorful individuals who are looking for designs that express their style.