Build Your Block Pillows – Up and Out Collection!

Posted on February 04, 2011 | 0 Comments
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Build Your Block: Up and Out Collection!

With our new collection of pillows/cushions we really want you to lay your head in the streets of New York City and if you have ever had a dream of being a urban planner, then let’s get building on your bed or couch.

The new collection will help add some height and dimension to your preexisting block with the new five and six story Manhattan buildings. The quaint Bar/Restaurant Pillow could be your happy hour
hangout or your favorite weeknight dinner spot. The Grocery2 Pillow introduces a city bodega to the block with its hand painted sign. And the PG Brick Pillow has historic, inner city appeal and it was used as the cover of the Led Zeppelin “Physical Graffiti” album. We also added a few more classic buildings, with another Brownstone row house, a Contemporary sleek Williamsburg building, a 2 story apartment building that looks like it could belong to families on any city block, and one more abandoned building, that is burnt out and has lots of graffiti.

We also released two sets of four mini foreground pillows. They include a hot
dog cart, stop sign, walk sign, fire hydrant, garbage, phone booth and mailbox,
a bike and bus stop, and an ATM pillow.

Lastly, we decided to add the third dimension to your block with the Brooklyn bridge/Manhattan cityscape pillowcase sets. All the pillows come in two colors and are made in Brooklyn, NY with our original photos of NYC buildings printed on 100% cotton and filled with 100% recycled poly fill.

The idea behind Build Your Block and the new collection is so everyone can recreate a city street in their own home. Now they can build a 3D village, can pick and choose the buildings and colors that most inspire them, and arrange them on a couch or bed to give their decor a cozy, urban feel.

If you’d like more information about Build Your Block, or to schedule an interview with Patrick Chirico, please email Patrick at

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