Introducing Version 3 and Tope!
October 11, 2007
by db clay
Version 3 by db clay
FOR IMMEDIATE RELEASE
10.11.07
Made from an eco-friendly textile they call “Tope”, Portland’s db clay inc. combines innovative materials and design to craft its newest collection of designer wallets- introducing Version 3.
“2006 was a blur. This time last year we were working out of my house, we were cramped and anxious for what was around the corner. We covered a lot of ground, met goals, landed over 350 retailers worldwide, moved into a beautiful workspace and hit a comfortable stride that offered both relief and a db clay burst into 2007,” explains db clay’s Owner and Creative Director Garett Croft Stenson.
“We started this journey by selling handmade Duct Tape Billfolds (aptly called Ductbills) from a street booth underneath the Burnside Bridge in Portland, every weekend, rain or shine, for nearly five years. 30 Months ago we made the decision to transform Ductbills into db clay for a fresh start and a young gamble. We are proud to unveil twelve new wallets titled, Version 3. This new line speaks of the maturing process we’ve all experienced together while building our wallet business over the years.”
Since launch, db clay has developed a Patent Pending process for transferring conceptual artwork and timeless photographs onto custom textiles prior to stitching them into strong and beautiful billfolds. Each piece tells a story, intends to spark human interaction and encourage meaningful conversation. Crafts meet technology as db clay steps forward from its hand made tape roots and now boasts a custom engineered (and environmentally friendly) textile it calls Tope.
Tope, pronounced like rope with a T, is a specialized and sleek material that db clay engineered specifically for use during the construction of Version 3. db clay’s focus is not only on product development but also on process improvement. Tope not only improves the look and functionality of its wallets but also reduces db clay’s ecological footprint by using environmentally friendly manufacturing solutions. Tope is strong. Tope is durable. Tope is heat and cold resistant. Tope is smooth textured. Tope is water resistant. Tope is robust. Tope is eco friendly. And Tope is db clay’s material of choice for Version 3 – the only product of its kind in the world.
