Guest Curator: Reed Seifer

Graphic designer and conceptual artist Reed Seifer is the man behind one of the largest-scale public arts projects ever — his “optimism” logo presently appears as art on the reverse of over 14 million New York City metrocards. Reed says, “Having my own store on Supermarket is a dream come true.”

What Reed thinks is Super

Letterpress alphabet kids wall art print
by Sweetbeets

If you’d like your children or your friends’ children to grow up with an eye for the arts, a letterpress print from Sweetbeets in their nursery is a good place to start. These lovable, minimal designs are also exquisitely printed.

homeopathic remedies for the 5 ills of society
by improbable projects

Alyce Santoro encourages us all to “reignite our senses” and “revel in the miraculous.” Indeed. Her work is simply brilliant… and she was just featured on an episode of the Today Show!

Unicorn tote bag
by Sirena con Jersey

It’s time to get rid of your tired public radio or television tote bag folks! I’m certain if everyone carried one of these around the world would be a better place.

Recycled Cashmere Mittens
by Caroline

I can barely get myself out of my apartment this COLD COLD winter in New York, but, if I had a pair of these, I might be inclined to show them off in the frigid air.

5 Minute Candles
by Poketo

Wish making on the go — 4 for $6 — need I say more?

greens magnets
by FELTgood

If Matisse was reincarnated as a felt magnet, he’d want to be with FELTgood. An awesome, economical, and environmentally-friendly housewarming gift.

Peace Poster
by Citizen Scholar editions

“When we dream alone, it’s a dream, when we dream together, it’s reality.”
- john lennon and yoko ono.

lane
by stone & honey

The artists at stone&honey say “they are really into crystals these days” — me too! I bet this striking pendant will knock your metaphysical socks off. It’s also one-of-a-kind so… hurry.

How To Be A Graphic Designer Without Losing Your Soul
by Princeton Architectural Press

Princeton Architectural Press publishes some of the most intelligently designed books in the market today. I’m so elated they are now on Supermarket. One of these days I hope to design a title for them (hint
hint).

Curly 1 Side Hair Tee
by Clare Chen

Artist Claire Chen writes: “This t-shirt series is designed to help girls achieve their wishes through an easy and fun way.” If only I hadn’t just shaved my head I’d be all over this.